Étienne Bastien, VP, Creative Director, DDB Montreal

Not only has Étienne Bastien worked in big agencies, he has also worked on big brands like Volkswagen, Apple, Nissan, Infiniti, Sleeman-Unibroue, Astral, Virgin, Napa Autopro, Napa Auto Parts, Mikes, Scores, Allstate Canada, Bell, Labatt, Budweiser, Bud Light, CN, Via Rail, Loblaws, Pepsi, Fédération des producteurs de lait du Quèbec, Toyota, Lexus and Chrysler-Jeep-Dodge, to name just a few. His campaigns have won numerous prizes, both at a local and international level, including a prestigious Bronze Lion at Cannes in 2010 for Volkswagen in the Film/Car category.

Combining creative strategy and strategic creativity like few can, Étienne is a natural leader who preaches by example and knows how to surround himself with the best. He loves complex projects and his quick wit allows him to quickly understand a brand’s context and needs.