As a writer and Creative Director, David Crichton has worked at some of the top creative agencies in the country, including JWT, BBDO, and Roche, and for such clients as Honda, Sunkist, Pepsi, Budweiser, Mercedes-Benz, Cadbury, and IKEA. As well as in Canada, his work has earned awards in all the major shows, including Cannes, Communication Arts and One Show. He ran his own agency for 5 years before merging it with, and helping found, Grip Limited in 2002