Kinney Edwards joined Tribal DDB Worldwide in 2007. Kinney has led creative teams at Tribal on high-profile brands including, National Football League, Advil, Centrum, Wounded Warrior Project, Nickelodeon, The Lunchbox Fund, Intel, Johnson & Johnson, Pepsi, Alcon, Diageo, and Neutrogena. He's an award-winning creative that believes creative must have an emotional truth that resonates with the audience.
Before joining Tribal DDB, Kinney spent a number of years at Ogilvy & Mather working across Cisco Systems, American Chemistry Council, Miller Lite, Unilever, and Ameritrade brands. Kinney was influential in developing innovative global integrated advertising campaigns including the cross-media brand re-launch of Cisco Systems.
Prior to Ogilvy, Kinney spent a few years at McCann World Group where he worked closely with Microsoft to launch the Xbox LIVE gaming platform, and winning the first-ever Digital DMA ECHO award for Procter & Gamble.
At the digitally focused-shop, Zentropy Partners, Coca-Cola, Nautica, Ireland Tourism Board, I Can’t Believe It’s Not Butter, Popsicle, Powerade, and Sprite.
Kinney spends his spare time enjoying gentlemanly activities like falconry, scrimshaw, and automobila.