After being told by his tutors at art school that he would never make it in the industry, Martin has spend the last 17 years trying to prove them wrong. An early affair with consumer goods – which led to a longer term relationship in healthcare communication – has seen Martin work across many therapy areas, bringing success to some notable brands. He has continued to hone his craft whilst leading multi-disciplinary creative teams on global creative briefs. Now, as Creative Director at DDB Remedy in London, he works with some of the brightest minds in the business, spending his time inspiring bigger, bolder and better ideas, for the benefit of all.